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SpecCon Holdings

Sales and Marketing Qualification

NQF Level 3 | W&R SETA

Sales and Marketing

Develop advanced sales and marketing expertise with this comprehensive qualification. Master consultative selling, digital marketing strategies, customer relationship management, and market analysis for successful retail careers.

168
Credits
15
Months
NQF 3
Level
Sales and marketing professional working

Qualification Overview

The Sales and Marketing NQF Level 3 qualification provides advanced training for retail and wholesale professionals. This comprehensive program develops expertise in consultative selling, digital marketing, customer relationship management, and market analysis essential for driving revenue growth in competitive business environments.

Learning Outcomes

Upon completion of this qualification, learners will be able to:

  • Master consultative selling techniques and objection handling strategies
  • Develop comprehensive marketing campaigns and promotional strategies
  • Implement digital marketing strategies across multiple platforms
  • Build and maintain long-term customer relationships using CRM systems
  • Conduct market research and analyze consumer behavior patterns
  • Manage sales territories and optimize performance metrics

Career Opportunities

This qualification opens doors to various sales and marketing opportunities including:

Sales Representative
Account Manager
Digital Marketing Specialist
Marketing Coordinator
Business Development Executive
Key Account Manager

Core Modules

Module 1: Professional Selling Techniques

  • • Consultative selling and needs analysis
  • • Objection handling and closing strategies
  • • Sales process management and follow-up
  • • Negotiation skills and win-win outcomes

Module 2: Marketing Strategy and Planning

  • • Marketing mix and positioning strategies
  • • Brand management and brand equity
  • • Campaign development and execution
  • • Marketing budget planning and allocation

Module 3: Digital Marketing

  • • Social media marketing and content creation
  • • Email marketing and automation
  • • Online advertising and PPC campaigns
  • • Digital analytics and performance measurement

Module 4: Customer Relationship Management

  • • CRM system implementation and management
  • • Customer segmentation and targeting
  • • Relationship building and retention strategies
  • • Customer lifetime value optimization

Module 5: Market Research and Analysis

  • • Research methodologies and data collection
  • • Consumer behavior analysis and insights
  • • Competitive analysis and market positioning
  • • Market trends and forecasting techniques

Module 6: Sales Management and Performance

  • • Territory planning and account management
  • • Sales forecasting and pipeline management
  • • Performance metrics and KPI tracking
  • • Sales team leadership and motivation

Qualification Details

SETA W&R SETA
NQF Level Level 3
Credits 168 Credits
Duration 15 Months
Delivery Mode Blended Learning
Assessment Portfolio Based
NLRD ID 58757
Status Accredited
Provider SpecCon

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