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Services SETA Qualifications

NQF Level 5 | Services SETA

Occupational Certificate: Marketing Coordinator

Master marketing coordination and campaign management with comprehensive training in digital marketing, brand management, and strategic marketing planning. This qualification prepares you for dynamic marketing roles.

175

Credits

Months

NQF 5

Level

Qualification Overview

The Occupational Certificate: Marketing Coordinator provides comprehensive training in marketing strategy, digital marketing, brand management, and campaign coordination. This occupational qualification combines theoretical knowledge with practical skills needed to develop, implement, and evaluate marketing initiatives across various industries and business contexts.

Learning Outcomes

Upon completion of this qualification, learners will be able to:

Develop and implement comprehensive marketing strategies
Coordinate digital marketing campaigns across multiple channels
Manage brand identity and marketing communications
Conduct market research and analyse consumer behaviour
Plan and execute marketing events and promotions
Measure and evaluate marketing campaign effectiveness

Programme Modules

Module 1 - Business Fundamentals

•Ready for Work Standards
•Business Environment

Module 2 - Business Skills in Marketing

•Marketing Business Skills

Module 3 - Campaign Management

•Campaign/Project Management
•Coordinate Key Deliverables of Products and Services to a Target Market(s)
•Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s)
•Support the Deliverables Across the Full Spectrum of the Communication Mix
•Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix

Module 4 - Coordination of Marketing and Sales Activities

•Coordinate Marketing and Sales Activities
•Processes and Procedures for Coordinating Marketing and Sales Activities

Module 5 - Marketing Business Tools

•Marketing Business Tools
•Digital Tools

Module 6 - Relationship Management

•Customer Relationship Management
•Coordinate Customer Relationship Management (CRM) activities
•Processes and Procedures for Coordinating Customer Relationship Management Activities

Module 7 - Business Calculations

•Business Calculations
•Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments
•Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments

Qualification Details

SETA Services SETA

NQF Level Level 5

Credits 175 Credits

Duration 24 Months

SAQA ID 118706

Career Opportunities

Marketing Coordinator
Digital Marketing Specialist
Brand Manager
Campaign Manager
Marketing Assistant
Social Media Manager

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