NQF Level 5 | Services SETA

Occupational Certificate: Marketing Coordinator

Master marketing coordination and campaign management with comprehensive training in digital marketing, brand management, and strategic marketing planning. This qualification prepares you for dynamic marketing roles.

175
Credits
24
Months
NQF 5
Level
Marketing coordinator at work

Qualification Overview

The Occupational Certificate: Marketing Coordinator provides comprehensive training in marketing strategy, digital marketing, brand management, and campaign coordination. This occupational qualification combines theoretical knowledge with practical skills needed to develop, implement, and evaluate marketing initiatives across various industries and business contexts.

Learning Outcomes

Upon completion of this qualification, learners will be able to:

  • Develop and implement comprehensive marketing strategies
  • Coordinate digital marketing campaigns across multiple channels
  • Manage brand identity and marketing communications
  • Conduct market research and analyze consumer behavior
  • Plan and execute marketing events and promotions
  • Measure and evaluate marketing campaign effectiveness

Career Opportunities

This qualification opens doors to various career opportunities including:

Marketing Coordinator
Digital Marketing Specialist
Brand Manager
Campaign Manager
Marketing Assistant
Social Media Manager

Programme Modules

Module 1 - Business Fundamentals

  • Ready for Work Standards
  • Business Environment

Module 2 - Business Skills in Marketing

  • Marketing Business Skills

Module 3 - Campaign Management

  • Campaign/Project Management
  • Coordinate Key Deliverables of Products and Services to a Target Market(s)
  • Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s)
  • Support the Deliverables Across the Full Spectrum of the Communication Mix
  • Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix

Module 4 - Coordination of Marketing and Sales Activities

  • Coordinate Marketing and Sales Activities
  • Processes and Procedures for Coordinating Marketing and Sales Activities

Module 5 - Marketing Business Tools

  • Marketing Business Tools
  • Digital Tools

Module 6 - Relationship Management

  • Customer Relationship Management
  • Coordinate Customer Relationship Management (CRM) activities
  • Processes and Procedures for Coordinating Customer Relationship Management Activities

Module 7 - Business Calculations

  • Business Calculations
  • Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments
  • Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments

Qualification Details

SETA Services SETA
NQF Level Level 5
Credits 175 Credits
Duration 24 Months
Delivery Mode Blended Learning
Assessment Competency Based
NLRD ID 118706
Status Accredited
Provider SpecCon

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