Purpose: The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator. A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives. A qualified learner will be able to: Coordinate key deliverables of products and services to a target market Support the deliverables across the full spectrum of communication activities and channels Coordinate marketing and sales activities across the marketing mix Coordinate Customer Relationship Management (CRM) activities Undertake administrative tasks related to marketing metrics for the processing of payments

Occupational Certificate: Marketing Coordinator – NQF Level 5

This nationally recognised qualification is designed to equip aspiring marketing professionals with the practical skills and theoretical knowledge needed to thrive as a Marketing Coordinator. Whether you’re entering the field or looking to formalise your experience, this course sets you on a clear path to a successful marketing career.

In today’s competitive business environment, marketing professionals must do more than create campaigns—they need to manage timelines, collaborate across departments, and deliver results aligned with strategic objectives. That’s why many of the principles explored in project management courses are embedded in this qualification.

What You’ll Learn

Through this course, you’ll gain job-ready skills and a comprehensive understanding of:

Core marketing principles, branding, and market segmentation.
Planning and executing marketing strategies and campaigns.
Digital marketing tools and platforms.
Collecting and interpreting customer and market data.
Working within marketing budgets and timelines.
Applying project management fundamentals to coordinate marketing tasks effectively.

The qualification aligns with the latest industry needs, blending creativity with coordination—key elements also emphasised in high-level project management courses.

Who Should Enrol

This course is ideal for individuals aiming to enter or grow within the marketing profession. It’s particularly relevant for professionals seeking a formal qualification and those involved in coordinating marketing efforts within an organisation.

Ideal for:

Marketing assistants and junior marketing staff ready for the next career step.
Individuals transitioning into the marketing field from other roles.
Small business owners managing their own marketing initiatives.
Professionals who want to combine marketing knowledge with project management skills.

By completing this NQF Level 5 occupational certificate, you’ll gain a solid foundation in both the strategic and operational aspects of marketing—boosting your employability and effectiveness in any business environment.

Take the next step in your career—enrol today and become a qualified Marketing Coordinator, equipped to contribute real value in the modern workplace.

PURPOSE

Purpose:
The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator.

A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.

A qualified learner will be able to:

Coordinate key deliverables of products and services to a target market
Support the deliverables across the full spectrum of communication activities and channels
Coordinate marketing and sales activities across the marketing mix
Coordinate Customer Relationship Management (CRM) activities
Undertake administrative tasks related to marketing metrics for the processing of payments

COURSE CONTENT

Module 1: Business Fundamentals ▼

Ready for work standards
Business environment

Module 2: Business Skills In Marketing ▼

Marketing business skills

Module 3: Campaign Management ▼

Campaign /project Management
Coordinate key deliverables of products and services to a target markets
Processes and procedures for coordinating key deliverables of products and services to a target markets
Support the deliverables across the full spectrum of the communication mix
Processes and procedures for supporting the deliverables across the full spectrum of the communication mix

Module 4: Coordination of Marketing And Sales Activities ▼

Coordinate marketing and sales activities
Processes and procedures for coordinating marketing and sales activities

Module 5: Marketing Business Tools ▼

Marketing business tools
Digital tools

Module 6: Relationship Management ▼

Customer relationship management
Coordinate customer relationship management (CRM) activities
Processes and procedures for coordinating customer relationship management activities

Module 7: Business Calculations ▼

Business calculations
Undertake administrative tasks related to marketing metrics and processing of payments
Processes and procedures within the scope of administrative tasks related to marketing metrics and processing of payments