Vehicle Product Knowledge | Online Sales Training Course
This online course is designed to equip learners with a solid understanding of automotive vehicle products, including key features, specifications, and performance indicators. You will develop the confidence to accurately communicate product knowledge to clients, address customer questions effectively, and provide tailored recommendations based on needs and preferences. The course is ideal for individuals in automotive sales and service roles seeking to improve product knowledge and customer satisfaction.
What is this course about?
This course focuses on essential automotive concepts such as drivetrain systems, fuel types, engine specifications, safety features, and maintenance requirements. It enables learners to understand product lifecycles, compare competing models, and align recommendations with customer expectations. Suitable for anyone working in the automotive sector, especially those involved in sales and after-sales service.
Why take this course on automotive product knowledge?
Taking this course helps you gain the technical and practical knowledge required to confidently discuss vehicle options with clients. You will enhance your ability to build trust, deliver accurate information, and increase sales conversion through product expertise. This course addresses common sales gaps by offering practical training on vehicle systems and consumer needs.
What you will gain from this course:
- Understand the key features and specifications of various vehicle types
- Communicate technical information in a way customers understand
- Match product benefits to customer requirements
- Build trust through accurate and helpful advice
- Strengthen your performance and confidence in retail automotive sales
Description
This course equips learners with practical knowledge and skills to accurately identify and understand automotive vehicle models and their parts. Students will learn how to interpret client descriptions, issue the correct parts, and use effective questioning techniques to verify product details. The course also covers vehicle systems, explaining their components, functions, and how they relate to one another. Learners will be trained to identify parts following company procedures and efficiently locate them.
In addition, the course outlines standard processes used by organisations to identify and verify vehicle parts. Students will learn to determine required parts, match part numbers and quantities, and physically verify items using the vehicle parts identification system. By the end of the course, learners will be capable of confidently handling product identification and meeting both industry and client requirements.
Course Content
- The vehicle model is identified according to standard specifications.
- The client’s description of a part is understood/interpreted in order to issue the correct part.
- Product verification is confirmed by using open-ended probing questions.
- Vehicle systems are explained in terms of their various parts, operation and their relationship to the system
- Specific components within vehicle systems are identified according to standard company procedures.
- System components are located according to standard company procedures.
- The organisation’s method to identify vehicle system parts is explained in terms of processes and procedures.
- Parts, part number, and quantity required are determined on the system according to standard procedures.
- Parts are physically verified in terms of the vehicle parts identification system.
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
