Match new venture opportunity to market needs |Market gap analysis - Online Course

New Venture opportunity to market | Online Short Course

One of the most critical steps in learning how to start a business is ensuring that your idea meets real market demands. The Match New Venture Opportunity to Market Needs course is designed to help aspiring entrepreneurs and innovators evaluate and align their business concepts with actual customer problems and market gaps.In an economy where ideas are everywhere but only the right ones thrive, this course gives you the insight and tools to validate your venture, identify target customers, and build a solution that truly resonates with the market.

What You’ll Learn

Through this course, you’ll gain hands-on experience in:

  • Identifying and analyzing unmet market needs and customer pain points.
  • Evaluating the viability and demand of a new business idea.
  • Conducting market research and competitor analysis.
  • Aligning your product or service offering with customer expectations.
  • Defining your unique value proposition and market positioning.

These critical skills will help you reduce risk, avoid costly missteps, and start a business that is built on real market insight.

Who Should Enrol

This course is ideal for:

  • Aspiring entrepreneurs figuring out how to start a business that customers want.
  • Innovators and product developers exploring market-fit for new ideas.
  • Business students and professionals wanting practical skills in opportunity evaluation.
  • Start-up founders aiming to refine their business models for stronger market alignment.
  • Anyone passionate about turning a great idea into a successful business venture.

If you’re ready to move from idea to opportunity with confidence, and want to build a business that meets genuine customer needs, this course is your launchpad. Enrol today and make your first step into entrepreneurship a smart one.

Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one’s job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes. The qualifying learner is capable of identifying and describing what marketing is in relation to new venture opportunities, conducting market research, identifying market segments in relation to own venture opportunity, incorporating market research into a marketing plan and Exploring product/service life cycle.

Course Content
  • The concept of a market is described, including the four P’s of marketing.
  • A market is described in relation to supply, demand and pricing, utilising examples
  • The importance of the value addition of a proposed business in relation is explained in relation to the market
  • Factors that influence markets are explained in the context of proposed business venture
  • Differentiations between product and service marketing are identified and explained with examples
  • The concept of market segmentation is explained with examples
  • The concept of competition is explained in relation to the marketing function
  • The importance of market research is explained in relation to proposed new venture
  • Market research techniques are identified and explained in context of proposed new venture
  • Market research tools are identified and utilised to determine viability of new venture
  • Market research is conducted and factual information is gathered and interpreted in relation to own business
  • Viability of new venture is determined according to market research findings
  • Own product or service requirements are analysed in relation to the identified target market
  • Customers are segmented according to business goals
  • The competition to new venture opportunity is identified and analysed to determine the threats they may present
  • The changes that may be required to increase competitiveness of new venture are identified and explained in accordance with competitor analysis and market research
  • The elements of a marketing plan are outlined and described according to their own business context
  • New venture opportunity is analysed and a marketing plan compiled in accordance with the four P’s of marketing
  • Measurement tools to evaluate success of marketing plans are identified and included in the plan
  • Action goals are outlined and implemented, with time frames
  • Reasons and methods for evaluating and modifying marketing plans are explained and implemented in the context of market research results
  • Marketing plans integrated into business
  • The concept of a product or service life cycle is explained with examples
  • Growth opportunities for new venture are identified and explained with typical examples of how this can be achieved
  • Trends and developments in relation to product or service are monitored and product or service life cycle is determined accordingly
  • Plans are made to ensure that business venture is aligned to product or service life cycle
  • Non-accredited: Short course only  
  • Duration: 1h 30m
  • Delivery: Classroom/Online/Blended
  • Access Period: 12 Months 
SpecCon Short Course
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