New Venture Marketing Strategies for Sales Representatives | Online Course
Learn marketing strategies for new ventures. Equip yourself as a sales representative to attract customers and support early-stage business growth.
What is this course about?
This course provides sales representatives with the essential knowledge and techniques to support marketing in new and growing ventures. Learners will explore market positioning, brand messaging, target audience identification, and tactical outreach strategies. Through hands-on activities and real-world scenarios, you will gain the confidence to contribute to a venture’s market entry, build visibility, and generate demand effectively.
Why take this course on new venture marketing?
Sales representatives in new ventures must think creatively and act strategically. This course helps you understand how to align sales with early-stage marketing efforts, attract the right customers, and support business growth in a competitive environment.
What you will gain from this course:
- Understand core marketing strategies for new ventures
- Identify and target appropriate customer segments
- Apply practical outreach and lead generation tactics
- Align sales efforts with evolving marketing goals
- Support brand growth as a proactive sales representative
Overview
Executing a marketing plan, negotiating deals with customers, outlining processes and principles for generating basic quotes, and detailing processes and principles for completing tender documents are integral components in effectively managing marketing and sales activities within a business.
Description
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one’s job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes. The qualifying learner is capable of implementing marketing plan, negotiating a deal with a customer, outlining processes and principles for completing basic quotes and outlining processes and principles for completing tender documents.
Course Content
- Marketing concepts outlined in the business plan are integrated into business activities, and tasks and activities are drawn up accordingly
- Suitable ways to promote the product/service of new ventures are determined and implemented according to the marketing plan
- Selling techniques are utilised to promote products/services
- Customer relations practices are implemented to ensure customer satisfaction
- Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples
- The principles of planning for negotiations are explained and implemented according to their own business context and market research
- Appropriate negotiation techniques are applied to own venture and business context
- The different types of offers are explained concerning securing business transactions
- Principles and procedures for compiling quotes are identified and explained concerning own business context: Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes
- Support in compiling quotes is sought where necessary to ensure a full understanding of the applicable criteria
- The common pitfalls in quoting and order taking are explained with examples about own business ventures
- Tendering principles about commercial and public tenders are explained with examples
- The risks associated with tendering are identified, and basic risk management procedures are implemented according to their business context: Risks about tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, and technical requirements
- The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender
- Support is sought to complete tender documents where relevant to ensure a full understanding of tendering conditions and criteria
Accreditation
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
