Analysing Media Impact on Business Studies Sectors | Online Course
Learn to analyse media trends and their impact on business sectors, enhancing decision-making and communication within business studies contexts.
What is this course about?
This course explores the role of media in influencing business operations, branding, customer perception and market dynamics across various sectors. Learners will examine real-world case studies, assess both positive and negative media impacts and understand how to respond strategically to media coverage. By the end of the course, you will be equipped to analyse media influence in a business context and apply your insights to practical decision-making.
Why take this course on media impact in business studies?
Understanding media influence is essential for effective business management. This course enables you to critically evaluate media narratives, anticipate public response and align business strategies with stakeholder expectations. It is ideal for those seeking to enhance their business acumen in a media-driven environment.
What you will gain from this course:
- Evaluate how media impacts different business sectors
- Identify media trends and their implications for organisations
- Develop strategies to manage media influence on brand perception
- Analyse case studies of media effects in business contexts
- Enhance your decision-making with informed media insights
Description
Designed as a flexible online course, this programme develops critical media literacy and strategic thinking. Learners will explore media trends, case studies and analytical techniques to assess impact across various industries. With practical relevance to roles in office administration and beyond, the course offers tools to interpret, respond to and leverage media in both strategic and operational contexts.
Course Content
- Articles and reports on events, both global and national, that could result in changes in a specific business sector or industry are collected over at least 6 months
- The articles are summarised, showing insight into how the reported events could impact a business sector or industry in South Africa and internationally
- The events are summarised in a table and ranked to indicate the relative importance of each event for a business sector or industry in South Africa
- Controversial issues related to a business sector or industry are analysed, and their views are expressed and substantiated in plain language
- Current events in the political and legislative environments are interpreted, and an indication of their possible impact on a specific business sector or industry is given
- Innovations or developments in technology that could affect a specific business sector or industry are described, and an indication is given of how the innovation or technology could impact the business sector or industry
- The possible impact of the innovation on a specific business sector or industry is explained, and an indication is given of the possible time frame before the technology becomes readily available
- The pros and cons of the innovations or technologies are investigated and summarised in a table
- A recommendation is made as to whether the innovations should be further investigated and how they could add value to a particular organisation
- Articles and reports on events, both global and national, on proposed business or industrial developments that could impact the physical environment, are collected over at least 6 months
- The articles are summarised, showing insight into how the reported events could impact the physical environment in South Africa and internationally
- The events are summarised in a table and ranked to indicate the relative impact of each event on the physical environment
- Controversial issues related to a business or industrial development are analysed and own views are expressed and substantiated in plain language
- The sustainability of the proposed development is discussed from the point of view of both the developer and the environment
- Wage negotiation in specific sectors is discussed with reference to increases in salaries and trends in the sector
- The sustainability of developments in a business sector or industry is analysed in relation to ongoing employment
- Incidents involving the withholding of labor and other protests are analysed to identify the outcomes of the action
- The role of the Unions in a specific business sector or industry is identified and an indication is given of the issues addressed in their deliberations
- Articles relating to unemployment and job losses in a business sector or industry are examined, and possible reasons for a trend are given
- The impact of HIV/AIDS on a business sector or industry is determined from reports in the media, and an indication is given of what, if anything, the business sector or industry is doing to manage the impact of the pandemic in the sector
Accreditation
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
