BPO Cold Calling | Improve Engagement for Exhibitors and Visitors
Cold calling remains one of the most effective tools for engaging exhibitors and attracting visitors when done well. This course focuses on professional cold calling techniques tailored for BPO environments, helping you build meaningful conversations from the first point of contact. You’ll learn how to handle high call volumes, overcome objections with confidence, and drive real interest in your events or services. With a practical, hands-on approach, this course will help you turn every call into an opportunity for stronger engagement and measurable results.
What is the Course About
This course provides a focused approach to cold calling within a BPO setting, with a strong emphasis on engaging exhibitors and visitors effectively. You’ll explore the structure of a successful call, learn how to tailor your messaging to different audience types, and apply techniques that improve response rates. The content blends communication skills, persuasion tactics, and real-time engagement strategies to help you lead more productive conversations and achieve better outcomes across outbound calling campaigns.
Skills You’ll Gain from this Course
- Conduct professional cold calls that result in higher engagement
- Understand visitor and exhibitor needs in a B2B context
- Apply BPO communication methods to manage high-volume interactions
- Generate and convert leads through targeted outreach
- Build long-term relationships through structured engagement strategies
Who Should Enrol
- BPO professionals handling outbound communications
- Event organisers and exhibition coordinators
- Sales and marketing staff in events and exhibitions
- Customer service representatives managing exhibitor queries
- Anyone seeking to improve cold calling and engagement skills in a B2B or BPO setting
Overview
Shortlisting potential exhibitors involves selecting candidates for events or showcases. Contacting potential visitors, updating databases, and following up on distributed invitations are essential tasks for event management and maintaining effective communication with stakeholders.
Description
The person credited with this unit standard can source potential exhibitors, follow up with invitations and keep records of exhibitors and visitors contacted. Learners will also be able to implement and assess customer satisfaction surveys to evaluate customer satisfaction levels. The qualifying learner is capable of assessing and implementing customer satisfaction surveys. Shortlisting potential exhibitors. Contacting potential visitors. Updating databases. Following up on distributed invitations
- Potential exhibitors are contacted following full company procedure.
- Information received is captured, stored and assessed according to company requirements.
- Potential exhibitors are short listed against the assessment criteria according to company requirements.
- Potential visitors are identified and contacted according to company procedures.
- Information received is stored and assessed according to company requirements.
- Follow-up information is monitored and actioned according to company procedures.
- Exhibitors and visitors are contacted following organisational procedures.
- Information is captured, sorted and categorised according to company requirements.
- Reports are initiated according to company requirements and produced in required format.
- Reports are followed up in accordance with company policy and in required timeframe.
- Potential visitors and customers are identified according to company procedures.
- Potential visitors and customers are contacted in required timeframe and format.
- Follow-up procedures are monitored according to company policy.
- Current status of satisfaction is identified and assessed using preset criteria.
- Customers are informed of business activities in required timeframe and format.
- Report back is given in the required format and time frame.
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
