Brand Development and Branding Strategies | Online Course
Master brand creation and strategy to boost recognition, customer loyalty, and business growth with essential branding skills for today’s competitive markets.
What is this course about?
This course equips you with the essential knowledge and tools to build and manage successful brands. You will explore the principles of brand identity, positioning, and consistency, while learning how to create impactful branding strategies aligned with business goals. Through practical case studies and exercises, you’ll develop the skills to design, communicate, and sustain a compelling brand presence in competitive markets.
Why take this course on brand development and branding strategies?
Strong branding is key to building customer trust and differentiating in the marketplace. This course empowers you to establish a clear brand vision, communicate value effectively, and support long-term brand equity through strategic planning and execution.
What you will gain from this course:
- Understand the core components of brand identity and positioning
- Learn how to align branding with business objectives
- Develop strategic branding campaigns for diverse audiences
- Strengthen customer engagement through consistent messaging
- Gain confidence to manage and evolve brand assets over time
Overview
The way you design your brand will impact a customer’s decision to work with you. The basics of branding are the starting point for developing a strong, consistent image and reputation to take your business to the next level.
Description
The way you design your brand will impact a customer’s decision to work with you. The basics of branding are the starting point for developing a strong, consistent image and reputation to take your business to the next level. Your brand is the starting point for all strategic planning. When you design a brand from the ground up, you are also defining the direction you will take in your marketing efforts. Let your brand be your backbone. Think of it as your blueprint for future advertising and marketing. If you are consistent and loyal to your brand in everything you do, you will pave a straight path, where each choice put in front of you will have a more obvious answer for you to put your creative confidence in. Stay true to your brand in all decision making and the decision will also be clearer in the minds of your customers. When you’re consistent with your brand, you drive a more powerful connection with like-minded people. A connection that will be remembered.
Course Content
- Factors influencing branding
- Terminology used in the brand mix
- Elements of the brand mix
- The purpose of branding goods
- 2. (incl. 2.1 & 2.2) Brand familiarity
- 2.3 The characteristics of a good brand name
Accreditation
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
