IDENTIFY CUSTOMERS AND GENERATE SELLING OPPORTUNITIES

This program is intended for learners who will review the existing client/customer base and identify potential customers using a range of research and resource methods: Thereby generating selling opportunities. Contact all clients/customers in a professional manner, handling any objections and/or requests efficiently: Evaluate and record responses for future reference.

• Unit 1: Identify potential customers
• 1.Potential customers are identified using standard research methods.
  2. Sales leads are gathered from a range of sources in accordance with company procedures.
  3.Communication channels are established with purchasing decision-makers.
  4. Existing and potential customer base is reviewed to determine new selling opportunities according to company procedures. 

• Unit 2: Generate selling opportunity
• 1. Sales leads are pursued in accordance with company procedures.
  2. The procedure to make contact with potential is explained according to standard company policies and procedures
• 3. The procedure to relay information relating to a service or products to a customer is described in accordance with company policies and procedures.
• 4.Future interaction with the customer is agreed according to company policies and procedures.
• 5.Customer objections or requests for information are dealt with in accordance with company procedures.

• Unit 3: Respond to sales opportunities

• 1. Sales leads or contacts are evaluated against the organisation set criteria.
  2. Sales leads or contacts are recorded according to the organisations standard procedures.
• 3.Sales leads or contacts are followed up according to company policies and procedures.

• SAQA ID: 259917
• NQF Level: 4
• Credits: 8