Purpose: The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator. A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives. A qualified learner will be able to: Coordinate key deliverables of products and services to a target market Support the deliverables across the full spectrum of communication activities and channels Coordinate marketing and sales activities across the marketing mix Coordinate Customer Relationship Management (CRM) activities Undertake administrative tasks related to marketing metrics for the processing of payments

PURPOSE

Purpose:
The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator.

A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.

A qualified learner will be able to:

Coordinate key deliverables of products and services to a target market
Support the deliverables across the full spectrum of communication activities and channels
Coordinate marketing and sales activities across the marketing mix
Coordinate Customer Relationship Management (CRM) activities
Undertake administrative tasks related to marketing metrics for the processing of payments

COURSE CONTENT

Module 1: Business Fundamentals ▼

Ready for work standards
Business environment

Module 2: Business Skills In Marketing ▼

Marketing business skills

Module 3: Campaign Management ▼

Campaign /project Management
Coordinate key deliverables of products and services to a target markets
Processes and procedures for coordinating key deliverables of products and services to a target markets
Support the deliverables across the full spectrum of the communication mix
Processes and procedures for supporting the deliverables across the full spectrum of the communication mix

Module 4: Coordination of Marketing And Sales Activities ▼

Coordinate marketing and sales activities
Processes and procedures for coordinating marketing and sales activities

Module 5: Marketing Business Tools ▼

Marketing business tools
Digital tools

Module 6: Relationship Management ▼

Customer relationship management
Coordinate customer relationship management (CRM) activities
Processes and procedures for coordinating customer relationship management activities

Module 7: Business Calculations ▼

Business calculations
Undertake administrative tasks related to marketing metrics and processing of payments
Processes and procedures within the scope of administrative tasks related to marketing metrics and processing of payments