Understanding Audience and Context in Oral Communication
In effective communication, knowing your audience and understanding the context is everything. This Audience and Context in Oral Communication course equips you with essential tools to analyse your listeners and tailor your message accordingly — whether you’re speaking in meetings, presentations, interviews or everyday conversations.
What Is Audience and Context in Oral Communication?
Audience refers to the people you’re communicating with, while context is the environment or situation in which the communication happens. Together, they influence the tone, vocabulary, structure, and delivery of your message. Understanding these elements allows for meaningful, targeted communication.
Improve Your Communication Skills Today
Join our Audience and Context in Oral Communication course and gain practical skills to adjust your message, improve your confidence, and communicate with greater impact. Whether you’re in customer service, management, or looking to boost your career, this training is a must.
What You’ll Learn in the Course
By the end of this course, you’ll be able to confidently adapt your speaking style to suit various audiences and contexts. You’ll learn how to analyse who you’re speaking to, identify the purpose of the communication, and adjust your language, tone, and non-verbal cues accordingly. From formal presentations to casual conversations, this course empowers you to communicate with clarity, professionalism, and cultural awareness in any setting.
Who Can Enrol
This course is ideal for anyone looking to improve their verbal communication skills in professional or personal settings. It’s especially useful for:
Office workers and administrators
Customer service agents
Team leaders and supervisors
Students and job seekers
Sales and support professionals
Whether you’re giving presentations, attending meetings, or engaging in everyday conversations, this course helps you communicate more effectively by understanding audience and context.
Overview
Accommodate audience and context needs in oral communication online course. They adapt their style and language register to the requirements of different situations. They are able to listen and speak/sign confidently in both formal and familiar settings. They can articulate their purposes and reasons for the adoption of a particular register and style in any situation. They can usually identify the assumptions and inferences implicit in what people say/sign and how they say/sign it.
Effectively engaging in spoken or signed communication, employing strategies to capture and maintain audience interest, and recognising and responding to manipulative language use. Learners will develop skills in interactive communication, audience engagement, and discerning manipulative language techniques.
- Contributions to group work are appropriate to the task and nature of the group, and promote effective communication and teamwork.
- Interviews successfully establish a relationship appropriate to the context, and provide a non-threatening opportunity for participants to share information.
- Participation in formal meetings is appropriate to the purpose and context of the meeting. Participation is consistent with meeting procedures and contributes to the achievement of meeting objectives.
- Participation in discussions, debates or negotiations is appropriate to the purpose and topic. Participation is consistent with the formality of procedures and contributes to meaningful interaction between participants.
- Responses to the ways others express themselves are sensitive to differing socio-cultural contexts.
- Key words/signs, pace and pause, stress, volume and intonation or sign size, pace, rhythm and non-manual features (NMFs) are used in appropriate ways to reinforce the message.
- Body language is appropriate to context and topic, and reinforces main ideas and points of view. Formal communications are planned in writing/signing, and plans are detailed, complete, and realistic with respect to time allocation and content.
- Visual aids are appropriate to topic and context, and enhance the presentation and the transfer of information and understanding.
- Techniques are used to maintain continuity and interaction.
- Facts and opinions are identified and distinguished.
- Omission of necessary information is noted and addressed.
- The implications of how the choice of language structures and features, specifically tone, register, style and point of view affect audience interpretations of spoken/signed texts are explained.
- Distortion of a contributor’s position on a given issue is explored with specific reference to what has been selected and omitted.
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
